It's almost that time of the year again! 2 months from now and it's Christmas season already!!! I've been seeing Christmas lights and hearing Christmas songs anywhere I go. (I love playing Christmas songs every morning to spread that Christmas vibes in our house!) Most places get easily crowded- malls with lots of people shopping for marked down items (I'm guilty about this! I have this 4/7 or 5/7 attendance in a week haha), churches and parks with lots of families and couples, restaurants with lots of festivities and get-togethers happening. Everyone just seems so happy and busy in this season and it's something that I've always want to see. It's also this time of the year when my cousins who live in other countries come home for family reunions and get togethers. Everything about Christmas just excites me and I really can't wait to end this semester, take a break and spend everyday of December a merry Christmas! :)
Outfit. Since it's getting colder each day there's already an excuse to wear long sleeves and jackets! I didn't know I have lots pala HAHA but I only have the opportunity to wear it in colder months and in other countries. I'm getting more excited this season because I'm going out of the country again with my family and it's a first time that it'll happen this Christmas season. Speaking of travelling this December I'm slowly preparing my closet for a number of jackets, coats, and warmers. I got this black jacket that I'm wearing from Shein. It isn't actually enough to be worn this coming winter but it can already suffice the cold season here in PH this coming December. This is actually the most useful jacket that I have because I'm also using it every time I workout! Hahaha! If you love to have this same jacket of mine you can avail yours for only $21 or Php 1,050. 
Thank you Shein for my jacket! I can't wait to wear the other clothes that I ordered from your site!
Watch out for my next posts! You can reach me through instagram (@shairangelique) :)


Vlogging is actually one of the most hyped way of sharing personal stories nowadays. A lot of people has actually entered the world of video making and have been sharing it around the world through the social media. I have been doing it once in a while when I get to spend some time in travelling but I started without any plan of actually pursuing it because I lack the knowledge on how to manipulate and run it. I recently read an article about video marketing from My Emma and I wanted to share it with you especially to those who wants to start their own vlogs like me. Here's "How to get started with Video Marketing..."

Amy Landino shares 5 steps to videos that capture attention 

Do you need a video strategy that cuts through the noise?
There are so many options for video today that it can be difficult to know where to start and how to stand out. Enter Amy Landino: business owner, YouTuber, and best-selling author of the book "Vlog Like a Boss: How to Kill It Online with Video Blogging." Amy also happened to give one of the highest-rated talks at Marketing United 2018. 

According to Amy, the question for today's marketers isn't WHY they should be using videoafter all, there are a million voices giving them compelling reasons to do so, like... 
1/3 of all online activity is viewing a video (Insivia).
50% of those views are happening on mobile devices (Ooyala).
81% of people say they were convinced to buy something because of video (Hubspot).

We all know the "why," so now its more about the "how." How do you get started with video marketing and do it effectively?

Thankfully, Amy had plenty of simple, actionable tips to help us all dive into the world of video. Here's a quick recap of what she shared. 

1. Sustainability

Many marketers are great at producing one-off videos, but very few produce video sustainably, which is the best way to get lasting results and build an audience. The best path to sustainability, Amy argued, is to follow the HUB | HERO | HELP strategy.

Simply put, that means that there are three categories of videos you should regularly be producing:

HUB – 60%. This content keeps current subscribers engaged and is aimed at people who already know, like, and trust your content. 
HERO 10%. This is content you produce less frequently and showcases big moments. Rather than nurturing current viewers, it allows you to raise more awareness and is aimed at a more general audience. It requires more time and resources, but it has more potential for virality.  
HELP 30%.  This is Q&A-style content. It's how you play to SEO, especially considering that YouTube is owned by Google and the second-largest search engine out there. It's also a good way to make content more interactive by answering viewers' questions and comments. 

Examples of HUB content: 
Product recommendations



Examples of HERO content: 

Timely topics 


Examples of HELP content:

Solutions to pain points

To showcase a practical application of this, Amy shared a selection of video content from popular YouTuber Brendon Bouchard. 

See how he hits all of the categories? For instance, here's how a few of his videos can fall into the HUB | HERO | HELP framework. 

HUB: "How Brendon does social media"

HERO: How to take care of yourself while taking care of others” 

HELP: "Whats high-performance?"

By providing this sort of variation, Brendon ensures he's catering to all of his optimal audiences, building awareness for his own personal brand, and providing material for SEO. 

2. Consistency

Just as companies struggle with producing video sustainably, they also have trouble releasing them in a reliable cadence. Let's just look at the major platforms: Instagram, Twitter, Facebook, YouTube. What's the shelf life for a video on each of them based on how their algorithms work?

Instagram – 24-48 hours
Twitter – 24 hours
Facebook  24-72 hours
YouTube  days/weeks/months/years 

When you think about what consistency looks like, you have to look at what the platforms look like. For instance, the industry standard for YouTube is one video per week. A channel that does well gets really good at the once-a-week upload, so here's what that takes: 

24 hours a month equates to three entire work days devoted to video, and marketers know they shouldnt be leaning into the things they aren't good at. So lets talk about batching, instead. 

See? It's much more efficient and realistic. Think about batching and what that means for you and your organization. You want to try and maintain timeliness, but producing evergreen content is also powerful, so no worries if it makes more sense to work ahead.  

Most importantly, build trust and show up. When you say youll post a video a certain day, do it. Everyone wants to know the hack for getting an audience on YouTube, and its consistency. 

3. Channel 

With so many platforms available to distribute video content, it can be tough to know which one is best for your business. When you choose where to put your videos, its all about viewer culture. Whats happening for the viewer when they go to these places to watch?

Rather than intentionally searching for something and being given a list of titles and thumbnail images to choose from, on Facebook, you find yourself presented with a video that's auto-playing silently. Therefore, it has to grip you visually (and quickly) for you to get interested enough to begin watching on purpose. The game to capture attention is completely different. 

You have to think about the viewer experience if youre going to create something thats worthwhile. A video you made on Youtube wont always work on Facebook. Long-form can work, but how does it work? How do you make it more visually compelling versus a really great title and image on YouTube? 

One important note: Posting a link to a YouTube video on Facebook generally isn't the best route. Not only does it ignore the difference in viewing experiences, but Facebook's algorithm doesn't favor links to other site's content, as they want to keep those users on Facebook. Native uploads are your best bet. 

4. Content 

Once you've figured out what you want to produce, how do you figure out what you're going to say on camera? First off: Don't just wing it. During filming, you should hit all these marks. 

Subject First: Don't waste any time getting your subject, whether it's a person or a product, in front of the viewer. If you're doing a tutorial, start with the result first, not the before.” 

Loyalty Treatment: Rather than introducing yourself every time you get on camera, treat every viewer like theyve been watching you for years. They don't care about your elevator pitch, they care about the content, so just deliver. You can do a quick Hey, glad youre here," then move into the whatever you're supposed to be talking about. No spoken names, titles, or website link, though those can be included in the captions if necessary. 

8-Second Rule: This is the average amount of time it takes a viewer on YouTube to decide whether they'll stay or go. Again, don't waste time: Get to the point and showcase value as quickly as possible. 

Minimal Branding: Keep it simple, and dont lean on those things that make you look more professional and polished. Instead, lean on the things that make you relatable. 

The Content: As for the meat of the content itself, be focused and really deliver. Be generous with your topic, because if you dont give them everything, theyre going to find someone else. If we dont work hard to keep people watching, they probably they wont, so use B-roll and jump cutting to keep the eyes moving.

Audible & Clear CTA: When youve gotten to the end, give viewers something else to do by providing a clear call to action. We need to not only see you saying it but hear you saying it, so text on screen won't cut it. 

2-5 Minutes Max: Amy admitted this one was debatable, but she believes 2-5 minutes is best for the majority of video content. Long-form content works, but you first have to prove that you can deliver without wasting time. 

5. Equipment 

In the world of video, everybody wants to know what camera you need to produce great video.

To address this, Amy asked the audience a question: How important is your message? Most people will wait to start video until they have the right gear, then that gear sits and collects dust until you REALLY need it. Instead, use the camera that's closest to you, stop making excuses, and get started. 

This is just a summary of what Amy shared, so be sure to check out her full talk here, visit her on Youtube at, and connect with her on Twitter at @Schmittastic!

It all seemed so easy but the real thing is that it requires a lot of hard work and time. Everyone is doing their own thing- working hard and progressing in their own fields and you should be too! The most important thing is that, you get to enjoy whatever you're doing and you get to inspire others through the videos that you share online! I hope I get to see and watch your videos soon! If you'd love to share it here on the blog comment down the links in the comment box below. :)